BusinessBanter has a list of seven online video marketing tips for local businesses. Three that stand out to me are: Track your video marketing. Unlike traditional broadcast television, online video is highly measurable, from the number of unique viewers to how much of the video viewers consumed. It allows for effective targeting […]
Read More >>With the rise of smartphones and the ability purchase, quality, low-cost consumer video production equipment, many organizations are asking employees to create and produce their own video content. In most cases, these employees are producing this content in addition to their normal responsibilities. Here are three simple tips to help […]
Read More >>Ruth Griggs, principal, RC Communications (www.rccomms.com), shares how video played a key role in a recent fundraising campaign for a non-profit organization. “I believe the video played a key role in the campaign,” says Ruth. “The campaign generated 50% more dollars over plan and it generated 150% more funds vs. […]
Read More >>A common discussion we have with clients about the cost-effective and efficient nature of video is that it lends itself quite nicely to re-purposing. At viz-bang!, we want our clients to get as big a Bang! out of their buck as possible (pun intended). Here is a list of eleven […]
Read More >>A few months ago, Marty and I wrote and produced the opening video for the BusinessWest “40 Under Forty” annual extravaganza, whereby business publication BusinessWest recognized forty people under the age of forty for their outstanding contributions to the business community. All of the movers and shakers were there — […]
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