The team at viz-bang! often talks to folks about the power and increased engagement generated by online video. We have even posted some case studies about it.
But as a study from Invodo, an online video e-commerce company with clients including Sports Authority, Verizon, Lenovo and others, shows, businesses shouldn’t stop at simply adding video to a Website. They should include a loud-and-clear call-to-action to watch the video.
“Just as the salesperson bags the deal by asking for the business, the online marketer increases conversion by asking for the click. That’s the idea,” the report says. Don’t just write “video” on the player. Be specific in what you want site visitors to do. Videos with a text call to action generate view rates of 6.16% compared to 4.75% with an image-only call to action.
So if you are including a video thumbnail in an electronic newsletter or are simply emailing a link to a video to a friend, client or prospect, including “click to watch” will help increase the number of views.
For a synopsis of the Invodo study, read this MediaPost article.
For the complete study, click this link to go to the Invodo Website. You’ll have to register to download the white paper. No fee involved.
Hat tip to GCAI for alerting us to the MediaPost article.