The videos played a key role in helping change how employees use their benefits and engage in more healthy lifestyles.
Boyd Gaming wanted to communicate its plentiful employee benefits offerings. They knew they wanted to produce a video highlighting various health and wellness programs available to employees and their families. However, understanding how benefits work can be complicated.
We worked with them to create a solution that included several videos. We produced one, longer all-encompassing video that featured key points delivered by senior leaders. We also produced several shorter videos, including one highlighting how employees would utilize their benefits and how they can take advantage of a new benefit that featured access to medical personnel via video connection.