BusinessBanter has a list of seven online video marketing tips for local businesses. Three that stand out to me are:
- Track your video marketing. Unlike traditional broadcast television, online video is highly measurable, from the number of unique viewers to how much of the video viewers consumed. It allows for effective targeting of your video and lets you see which kind of content you’re producing is more consumable and shareable than other content you may be producing.
- It doesn’t cost a bomb. That’s there term. Never heard it before, personally. But the sentiment is the same as “It doesn’t cost a ton.” Online video has become quite cost effective. You can do it yourself with your smartphone and free editing software or you can hire a production company like viz-bang! if you’re looking for professional production standards and the budget is available. Or you can do a combination of both.
- Web traffic climbs. Having video on your Website, either hosted on your server or embedded from YouTube, will help with search engine optimization. Also, people spend more time on your Website if you have video.
You can check out the other four tips at BusinessBanter.