Stop for a moment and think about how you would describe your company’s culture. Which words would you use? What examples come to mind that demonstrate the culture of your organization?
I have been working on a workshop on best practices for on-boarding and orientation videos when my thoughts turned toward the best way to communicate a company’s culture. Then I realized I was getting ahead of myself a bit. Before asking how to communicate it, we need to understand what we are communicating.
I’ve seen articles that attempt to categorize company culture. Is your culture team first? Traditional? Highly competitive? My hunch is that no single category is a perfect fit. Most likely, your company culture includes aspects of several categories. If that’s the case, then how best to go about articulating that culture?
My suggestion is to spend time defining the company culture as you best understand it. Then refine that definition. From there, I’d validate with others in the organization, even going so far to survey your employee population for validation and feedback. You may be surprised by the results. Leadership’s understanding of company culture can be significantly different from the general employee population’s perspective.
Once you have this information and deeper understanding of your company’s culture, bringing it to life in an orientation or on-boarding video becomes an easier process and will result in a more effective production.