How to Use Your Video Subscription: Fundraising

A video subscription is perfect for a fundraising campaign because:

Most fundraising campaigns have start and end date.
Video is a great way keep the campaign top-of-mind to potential donors.
Since video higher engagement rates than static text and images, it can enhance your regular updates on the status of the campaign.
Video is a great way to show potential donors where their money is going.
With a subscription plan, you can highlight multiple stakeholders throughout the campaign, including:
- Interviews with those benefiting from the project.
- Testimonials from current and past donors.
- Key messages from leaders of your organization.
Video is highly engaging and shareable.

Each month, we will record video(s) on the status of the fundraising campaign.
You can share these videos on social media and your Website.
You can measure the impact of the videos on most platforms on which you post them.
Each video will include a call-to-action so people can donate to the campaign.
You can track the effectiveness of each video and modify your video strategy accordingly. We can help you with that.

We will work with you to put together a production plan that identifies the information and people you’d like to feature in the videos each month.
We can help you create a short script.
Provide a list of assets we can use as b-roll (e.g. photos/videos of people helped by your organization, volunteers in action, etc.)
We load the script onto our Teleprompter.
We record people reading the Teleprompter script.

That’s it! We edit the video and send it back to you. You can post your videos to all of your distribution platforms.

Ease of production.
Time and cost efficient.
Opportunity to leverage technology to achieve fundraising goals.
Opportunity to keep campaign and organization in front of people in a format they will find engaging and interesting.

Let’s talk so we can put a subscription plan together for you.

Learn more about our video subscription plans.