If you’re looking to break through the noise and out-recruit your competitors to find the best talent, you should consider creating video job ads to attract the best and brightest candidates. according to a 2013 eye-tracking study by TheLadders, job seekers spend about 77 seconds, on average, reading an ad to decide if a position is a good match for them. That’s not much time to convince someone yours is the position that’s the best fit.
In the recent article “Attract More Talent With Video Job Ads” in Entrepreneur Magazine, author Helen R. Human lists seven tips for creating engaging job ads on video to aid in hiring employees. Some that stood out to me are:
“Spark interest through emotion. Job ads should should tell a story about the employer and inspire job seekers. After viewing a job ad, an individual should feel motivated to immediately apply for the job.”
“Illustrate core company values. Job seekers want to work for employers with values similar to their own.”
“Provide a sneak peek of company culture. Job seekers want to learn about what it’d be like to work for an organization if they were hired for the position.”
“Provide contact information. Video job ads should make applying for a job accessible for job seekers.”
You May Have A Video Job Ad Half-Done and Don’t Even Know It
I would also add that job ads can be cost-effective because you can re-purpose video footage across several job ads. For example, showing company culture and illustrating core company values are probably elements you want to show in all of your job ads. While you may not want a shot-for-shot re-purposing of this video, a little creative editing can go a long way while saving money. As a matter of fact, you may already have some culture and values video already available if you’ve ever done a company overview video or announced a new company policy or strategy. If you add an interview with an executive and/or some details about the open position, you have a video job ad ready to go.
What Can I Do With a Video Ad?
Once complete, you can post the video ad in many places where you’re already posting your positions, including:
- Company website
- LinkedIn Business Page
- YouTube
- Instagram (will need to edit)
If this information has gotten your creative juices flowing, let’s talk about how we can generate many of these to help differentiate your business and attract the best people for your open positions.
Here’s an example of a video job ad from Starbucks:
