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How to Use Your Video Subscription: Social Media Campaigns

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Take your social media campaigns to the next level. A video subscription enhances your brand and increases audience engagement.

If you’re conducting any kind of social media campaign, a video subscription can be a valuable tool to help ensure your campaign’s success. Video is great because:

  • It increases engagement with you your social media posts.
  • Is highly shareable if done right.
  • Can be a differentiator from your competitors who aren’t using video on a regular basis.
  • Video enhances your brand.

How It Could Work for You:

Each month, we will record video(s) highlighting the product or service you’re promoting in your campaign. For months where you do not have a campaign running, we can produce videos communicating and highlighting your brand.

Over time, you’ll have a library of video content you can repurpose and/or share as you see fit.

We make the process easy:

  1. We will work with you to put together a production plan for your social media campaigns.
  2. We can help you create a short script.
  3. We shoot the video using a combination of Teleprompter script and supporting b-roll (e.g., demonstrating a product or service).

That’s it! We edit the video and send it back to you. You can post your videos to all of your distribution platforms.

Benefits:

  • Ease of production.
  • Time and cost efficient.
  • Build a library of content over time that you can repurpose.
  • Greater audience engagement.
  • Video enhances your brand.

Let’s talk so we can put a subscription plan together for you.

Learn more about our video subscription plans.

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How to Use Your Video Subscription: Workplace Safety

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Use a video subscription to improve workplace safety while building a library of safety video content.

There’s a lot to like about using a video subscription to communicate workplace safety programs. Benefits include:

  • Ability to target a specific topic or issue that needs addressing.
  • Opportunity to create a library of safety videos over time.
  • Can produce in multiple languages to address linguistic needs of your audience.
  • Many safety topics lend themselves to short video explanations.
  • Ability to show videos in group settings or send links to individuals.
  • Can demonstrate proper safety and improper safety in a visual manner.

How It Could Work for You:

Each month, we will record video(s) demonstrating proper safety techniques for the issue you’d like to address that month. You can show these videos at team meetings and/or post them to your intranet and send a link to the video via email.

Over time, you’ll have a library of safety video content you can repurpose and/or share with new hires to your organization.

We make the process easy:

  1. We will work with you to put together a production plan that identifies the safety issue you’d like to address each month.
  2. We can help you create a short script.
  3. We shoot the video using a combination of Teleprompter script and supporting b-roll (e.g., showing the proper way to what you’re addressing).

That’s it! We edit the video and send it back to you. You can post your videos to all of your distribution platforms.

Benefits:

  • Ease of production.
  • Time and cost efficient.
  • Build a library of content over time that you can repurpose.
  • Opportunity to keep increase workplace safety in a format employees will find engaging and interesting.

Let’s talk so we can put a subscription plan together for you.

Learn more about our video subscription plans.

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Telling Stories in Houston

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I recently spent time in Houston, Texas, on a video shoot. The goal was to produce a couple of videos the client can use to recruit prospective associates and clients. It was a fast-paced, frenetic few days with many highlights (not the least of which was getting direct flights each way! Whoohoo!). I really enjoyed the time I spent with the people there, which is the purpose of this post.

The people were great and that made the all the difference because they’re in an industry where there’s very little differentiation between products and services from one firm to the next. So that’s what we decided to capture — the people stories.

But wait! Don’t their competitors have great people, too? Probably. But how effective are they when it comes to telling the stories of their people and the difference they’re making in the lives of the people and the communities they serve? Done well, visual storytelling can be compelling and a difference-maker. It makes people say, “I want be a part of that.” “I want to work there.” “I want to do business with them.” It provides a connection.

So that’s what we did for a couple of days. We spent time with people to understand their stories and the places where they live and work. It was a blast! It’ll be a while for the final production to make its debut, but when it does, I’m confident it’ll be . . . different.

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