Online video continues to explode with comScore estimating that more than 180 million people watch video online on a regular basis. The eyeballs are there, but how do you get them to notice you? Start with great content.
“Video is more attractive to viewers and captures much more mind share than a static message. It’s engaging and effective,” said Alex Romanov, iSIGN Media.
Read the full blog post by Kristina Knight at BizReport. (Hat tip to GCAI for bringing the article to our attention.)
Marty and I work hard to provide creative, compelling content in a cost-effective way for our clients. Without good content, you’re just spitting into the wind or some other folksy saying that means you’re not making any progress and no one is noticing you.
Some things to consider when you’re attempting to create good content include:
- Think about your audience. Who are you trying to reach? To what will they respond?
- Try not to do something everyone else is doing. Search “Rebecca Black” on YouTube and see how many parody videos are listed. It’s not too hard or too clever to use someone else’s idea. But I’m not watching it if you do.
- Avoid cliche. Cliches kill. Cliches kill clever.
- Pay attention to production values, especially audio. Man, there’s a lot of bad audio out there.
- Laughter can be a good thing.
- Take time consider your goals and objectives before shooting a single frame.
- Don’t be afraid to ask for help.
For examples of our good content, check out the Work section of this site.